askHUH: From Diapers to TedTalks with Sonja Dakic

“My biggest obstacle is me.”

Sonja Dakic is a Serbian entrepreneur who started the first cloth diaper company in the region with zero business experience but a need she felt she had to solve after the birth of her first child and the mountains of waste she was creating. Over the course of her journey as a founder, she learned she was the biggest thing holding her back.  We discuss this journey, her Ted Talk, and how she redefined success for herself post burnout.